COLDWELL BANKER HAS PARTNERED WITH THE TODAY SHOW TO OFFER COMMERCIALS ON AMERICA'S NO. 1 MORNING NEWS PROGRAM
Saturday, January 14, 2006
Real Estate, Daily Pilot
Sixty second spots will include an E-Home tour of a Previews home
“We have crossed the bridge of all generations and lifestyles to bring your home to as large an audience possible,” explains Coldwell Banker President Peter Hernandez. As the No. 1 company in real estate, Coldwell Banker Previews International is one step ahead in offering clients the opportunity to feature their home on America’s leading morning news program – The Today Show. As the No. 1 morning news program for the past 10 years, these commercials will air in both Los Angeles and Orange counties. Clients’ homes can now be viewed as commercials, online, as well as in studio designed marketing and advertising pieces.
Led by Hernandez, Coldwell Banker Orange County is known for its unique approach to client-centered services. This year, Hernandez has a vision for the company that will exceed previous expectations of what might be possible. He explained: “In 2006, we will be offering our agents an opportunity to take their business to the next level. As the first local real estate company to offer television commercial spots on America’s No. 1 morning news program, The Today Show, we are offering out agents and clients what they want: a chance to be seen and heard.”
Agents will have the opportunity to use television commercial spots on NBC local television during The Today Show to advertise their properties, which airs Monday through Friday between 7 and 10 a.m. PST. Each commercial will be 60 seconds long and will feature an E-Home tour of one unique Previews home. In addition, agents will soon be able to take advantage of additional commercials to air on networks such as E!, ESPN, TNT and HGTV. This latest innovation presented to Coldwell Banker will give individual agents an endless amount of opportunity to feature their homes on television.
With a custom-driven marketing plan developed for each property as well as a uniquely designed Internet marketing program, Coldwell Banker Orange County is everywhere you want to be. With two distinct marketing arms, Coldwell Banker Previews International as well as Coldwell Banker, the Orange County company is making an announcement that involves lights, camera and action this year. With unrivaled expertise and dynamic leadership, Coldwell Banker offers the highest standard in personalized service and innovation.
“With the unsurpassed creativity of our in-house studio and design center and our global web presence, Coldwell Banker Orange County is working hard to provide the best tools and resources for our agents,” said Carolyn Lowe, senior vice president of marketing and operations.
With an unparalleled marketing effort created by the in-house advertising studio to internationally recognized technology initiatives, Coldwell Banker Orange County is surpassing previous efforts to become No. 1 by being the first to embrace the Internet with a far reaching vision and an annual marketing spend with a retail value of almost $45 million, Coldwell Banker has carved out an enviable position. By generating broad exposure on the nation’s leading websites, including Realtor.com, Coldwellbanker.com, Camoves.com and Coldwellbankerpreviews.com, agents are able to promise online attention to their clients. In addition, all listings display multiple photos and a detailed property description to ensure that buyers will be drawn in to every listing. The company makes the best possible use of this prime Internet real estate by capturing all online leads with their proprietary technology, LeadRouter, which converts online inquiries to mobile phone calls in seconds. Agents are always a few seconds away from accepting the next lead from a potential Coldwell Banker client.
These innovative efforts combined with a marketing strategy which includes a creative television presence create a powerful force to achieve the best possible results this year.
For more information about Coldwell Banker Orange County, call (949) 640-3744.
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